Mar 26, 2026
A quick tour of the shifts every dealer should have on their radar in 2026.
The pace of change in dealership marketing isn’t slowing down. A handful of trends are quietly separating the dealers who grow from the ones who stand still.
AI does the targeting
Platform AI now handles audience matching better than manual setups. The winning skill is feeding it strong, varied creative rather than micromanaging audiences.
Video and trust win
Short-form video keeps climbing, and trust signals — reviews, consistency, a real presence — increasingly decide who gets the enquiry. Dealers who invest in both pull ahead.
