May 27, 2026
If your ads mention finance, the FCA and ASA expect them to be clear, fair and not misleading.
Any promotion that references finance falls under FCA and ASA expectations. The rules aren’t there to slow you down — they’re there to keep your marketing on the right side of the line.
No guarantees
Avoid claims like guaranteed finance, guaranteed acceptance or bad-credit guarantees. Safer language — finance for all credit types, subject to status, we can help — keeps you compliant while still reassuring buyers.
Show the detail
Quote a rate, monthly figure or deposit and you may need a representative APR and example. Free-gift and insurance offers need clear terms. When in doubt, add ‘subject to status and affordability, terms apply’ — and get finance promotions signed off.
This article is general information, not financial or legal advice — always confirm current FCA and ASA requirements before running finance promotions.
